Recent Google SEO Algorithm Updates

26.10.2016 | 12:51


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Google has always been very secretive about its algorithmic updates, and if you don’t keep track of SERP trackers, popular chat forums, Google notifications, and other informative sources, you may not be able to figure out the changes. Google, the world’s most widely used search engine goes in for such updates nearly innumerable times almost every year, and there’s a good reason why the entity is so reserved and guarded about the revisions that impact the ranking of countless URL links. While providing SEO services it is important to maintain professionalism. Whether it is a towing service or an SEO service, professionalism is important in all the fields. If you’re looking for a professional towing service in Michiana then you would contact, similarly, if you’re looking for an SEO service then you would search for the best SEO service provider in your region.

Possibly, Google doesn’t want aggressive black hat SEOs that completely disregard search engine stipulations, to cloud the SERPs. Majority of such updates are trifling rendering them inconsequential but some of these are significant enough to have an impact on the ranking of your site. Some of the latest or most recent updates that Google confirmed it introduced (while the rest were substantiated by the SEO segment) have been outlined below.

  • Penguin 4.0-Google came up with the Penguin update algorithm for the first time on 24th April, 2012, and since then, there has been a total of six updates. The last update which was brought into effect on 23rd September 2016 was intended to check spamming in SEO practices. Majority of webmasters and website owners were aware that rankings of URLs that strictly conformed to search engine’s prescribed guidelines (for site ranking) were being edged out by portals that stuck to black hat SEO techniques.

Before the announcement of the 23rd September update, Penguin punished the entire site that didn’t abide by its recommended SEO guidelines. The update release incorporates two strategic changes-Penguin’s integration with the core of Google’s ranking algorithm platform and the devaluing of spamming practices by evaluating the individual web-pages instead of castigating the site as a whole.

  • Local SEO search update-Possum-The ‘Possum Update’ that was rolled out on 2nd September 2016 had more or less the same objectives as those of Penguin 4.0. This possum update aimed at filtering and bringing down the volume of spam entries in local SERPs. The update has been aptly named since numerous owners and administrators of sites have reported about the disappearance of their listings from ‘My Business’ when in reality these are playing possum-they’re just being subjected to filtration so that they don’t show up more than once on the local search pages.
  • Mobile Friendly Updating-Google was apprehensive of being sidelined by smartphone and tab users as they felt that the search engine’s SERPs were more desktop/PC friendly. This allegation was true to a great extent, as the ranking pages looked more appealing on desktop monitor screens and were more user-friendly. John Mueller proclaimed the release of a mobile-friendly update algorithm that became effective from May 12th

Conclusion-Apart from the aforementioned updates, there’ve been other major algorithm upgrading postings including ‘core quality rank update’ and ‘Google Adwords update’. If you’re sincere about keeping your site’s SEO strategy in sync with Google’s current algorithm updates, then you should keep yourself in the know about the same. Additionally, keeping yourself posted on Google’s algorithmic update history will give you a fair idea about the search engine’s ranking ‘modus operandi’ and ‘SEO searching’ approaches.


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