Online marketing strategies are taking the world by storm

16.6.2015 | 10:50

Internet or online marketing helps in attracting target audience to a website. It is mainly done to increase customers and sales for the business. It is also one of the best ways of promoting the products services of that brand. Attention is equivalent to currency in the market which is growing competitive with the passage of time.

Building a powerful online marketing strategy starts off with a solid foundation. It comes from an in-depth understanding of search engine optimization, content marketing and social media marketing.

Explained below are ways to market a business in the online world on a limited budget:

Create a video to upload on YouTube

YouTube is visited by over 800 million people per month. Thus, it’s a great platform for online marketing or promotion of a business. After a thorough research, place a keyword centric headline or title. A call to action link or button following a clear message for subscription can do the needful.

Create a group on LinkedIn      

Almost anyone can create a group on LinkedIn and it’s totally free of cost. It serves as a useful information resource for the professional network. It can help a great deal in driving traffic to the website for increasing visitor numbers and sales. Instead of intense hard selling, one may begin with offering resources and starting discussions based on topics to benefit  the community.

Getting endorsed by a local figure

Many business heads aim to get a global celebrity to endorse their products of services. However, seeking out someone such as an ‘unsung hero’ recognized by the local newspaper can be a step ahead. They must be doing something positive which is quite a newsworthy. It is easy to reach them by phone or email as they might be residing in your locality or neighbourhood. Their responses and honest feedback can make a difference in the long run.


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